Luxe & Ash is a unique, luxury lifestyle brand rooted in family legacy and traditions. Growing up on my grandparents’ farm in North Carolina, I found joy in gardening, tending to animals, and standing on my grandmother’s stool—watching her cook and sew dresses. Those moments were my place of peace. My grandmother brought passion and artistry to everything she created, and Luxe & Ash embodies that same dedication to craftsmanship and quality. That’s the “LUXE.”

We are committed to delivering natural products that celebrate diverse cultural traditions and practices. The time-honored use of natural wood ash in soap-making inspired our Artisan Bath line—paying homage to a practice deeply rooted in history and giving meaning to the “ASH” in our name.

The Artisan Bath line is also deeply personal. As a transplant survivor with sensitive skin, I wanted Luxe & Ash’s first product offering to be a natural soap line designed for everyday skincare. Our products are thoughtfully crafted to nourish and protect, using only the finest natural ingredients.

Beyond luxury, Luxe & Ash is built on purpose. We are committed to uplifting women and supporting less fortunate families through our social responsibility initiatives.

We are grateful and excited to have you join the Luxe & Ash family as we bring together luxury, culture, and heritage to enrich your everyday life.

Alicia Williams
Founder & Owner